Organizations today have more data than ever before. If we think 1.7MB of data is created every second by every person, imagine how much data a company gathers in one year. The problem is no longer collecting information but interpreting it, leveraging insights and communicating them in the right manner. Too often numbers, basic charts and boring endless datasheets just lay flat on the screen, static and lifeless, not able to keep the reader interested and focused.
That’s where data visualization comes into action. Combining creativity with data analysis and great design, data visualization helps organizations identify important patterns, trends, and correlations otherwise invisible. By turning complex data sets and other pieces of information into graphs and other representations, we are developing cohesive visual narratives which makes the content easier to understand and transforms it into a relevant data-driven story.